This entire idea was conceived, executed and launched in a span of 48 hours in response to new legislation being proposed in Georgia that would legalize discrimination.
We launched a fake sign company to show exactly what legalized hate and discrimination looked like. The reaction was as insane as the HB757 legislation. This project went viral literally overnight, including catching the eye of celebrities, corporate CEOs and national media. And the public reaction and pressure created lead to the governor vetoing the bill.
We launched a fake sign company to show exactly what legalized hate and discrimination looked like. The reaction was as insane as the HB757 legislation. This project went viral literally overnight, including catching the eye of celebrities, corporate CEOs and national media. And the public reaction and pressure created lead to the governor vetoing the bill.