Our brand new junior copywriter, Max, needed an art director partner fast in 2022. So we built a website (MaxNeedsHelp.com) to attract the best candidates to address this glaring need. And we created it to look like Max was pulling double duty as both a junior copywriter
and a highly unprepared junior art director with very 'limited design skills,' but confidence for days.
---- CD/co-writer/art director/designer
and a highly unprepared junior art director with very 'limited design skills,' but confidence for days.
---- CD/co-writer/art director/designer
We also made targeted Linkedin ads to drive the best of the best to our site. And the portfolios came flooding in, leading to the hiring of not just one awesome junior art director, but two. And Max could go back to doing what he does best — not designing websites.
Sadly, just 3 years later Max was in search of a brand new partner, forcing us to create a brand new 'Escape the Room' themed puzzle site where every puzzle was inspired by what's going on deep inside Max's brain. Those who managed to successfully escape were given the opportunity to submit their portfolio and resume to become Max's new partner.
Little Black Book press coverage (Aug, 2025)
