Max, one of my favorite copywriters, was recently in search of a brand new partner. To help him find not just any partner, but the PERFECT PARTNER, I created an 'Escape the Room' themed puzzle site where every puzzle was inspired by what's going on deep inside Max's brain. Those who managed to successfully escape were given the opportunity to submit their portfolio and resume to become Max's new partner. The press loved it. And Max found his creative soulmate.
CD/CW/AD
Little Black Book press coverage (Aug, 2025)
CD/CW/AD
Little Black Book press coverage (Aug, 2025)
But way back in 2022, Max also needed an art director partner fast. Yeah, you try working with this guy. It's not easy. So I wrote and built the first website (MaxNeedsHelp.com) to help the poor guy out. I created it to look like Max was pulling double duty as both a junior copywriter and a highly unprepared junior art director with very 'limited design skills,'
but confidence for days.
---- CD/co-writer/AD
but confidence for days.
---- CD/co-writer/AD
We also made targeted Linkedin ads to drive the best of the best to our site. And the portfolios came flooding in, leading to the hiring of not just one awesome junior art director, but two. And Max could go back to doing what he does best — not designing websites.
